16 November 2009
Lake Quincy Media Joins The Code Project to Deliver Unprecedented Developer Market Reach
Advertisers can now reach the developer market with one call
Toronto, November 16, 2009 ― The Code Project, a leading independent community web site for software developers, has acquired Lake Quincy Media, a leading developer-focused network of websites. With the new united company, both advertisers and network sites will realize even more efficiency, activity, and results.
The Lake Quincy Media Network will continue to deliver the same services, but now with the support and additional resources The Code Project can offer. “Lake Quincy Media has built a reputation for quality service, developer focus, and quality network sites,” said Michelle Smith, CEO of Lake Quincy Media.
Lake Quincy Media CTO and Co-Founder Steve Smith, now part of The Code Project team, added "We’ll now be able to deliver even more solutions and service to both advertisers and network sites. Future opportunities will build on Lake Quincy Media’s well-received innovations (like our delivery guarantee and wide range of ad options)."
"The Code Project has a dedicated sales team with over 60 years experience in developer advertising sales," said David Cunningham, The Code Project CEO and Founder. "Advertisers will receive personal, results-focused marketing plans to achieve their goals. Network members, both new and existing, should see even more advertising and even more advertisers on their sites. And, of course, The Code Project will continue with its industry-leading advertising solutions, now fortified with more opportunities across the network. First up: 2010’s virtual conferences."
"With this acquisition, marketers can reach the developer market with just one call," said Jeff Hadfield, President, The Code Project. "Based on our codeproject.com research, we know 93% of our site visitors are professional developers, and 86% of our visitors make buying recommendations. This powerful new assembly of the top developer sites and communities delivers unmatched developer marketing solutions."
The Code Project’s experienced sales team will build custom solutions for marketers to help them take full advantage of the new capabilities this combination offers.
About the Code Project
The Code Project is one of the largest development communities in the world, comprised of professional developers, development managers, and architects. Celebrating its 10th anniversary this month (since 1999), The Code Project has over 6.6 million registered members. Developers worldwide contribute quality, how-to articles about all aspects of development, including Windows, web and server projects. Over 3 million developers visit the site each month to access its lively discussion boards and over 26,500 articles, complete with source code and examples. www.codeproject.com
About Lake Quincy Media
Lake Quincy Media is the only network of its size specifically targeting Microsoft® developers, representing over one hundred eighty (180) top community sites. The Lake Quincy Media team has been helping component vendors, webhosts, software companies, and more make their products stand out on the web since 2005. LakeQuincy.com
Contact:
The Code Project
Andrea Penner
The Code Project
Tel: 416.849.8900 x303
andrea.penner@codeproject.com