Dog Ear Ads - Corner Page Peels
This new Flash ad format is sure to get attention and provides you more space (800x600 pixels!) to present your offer
than any other banner ad format available. Hover over the ad in the top right corner of this page to see this ad in action.
Different from typical banner advertising, this format is available
on just a handful of sites within the Publisher Network and only a single advertiser's ad will show each week.
This format is so new we don't have any hard and fast statistics, but other recent users have seen more than 5
times the Click-Through-Rate as compared to their standard banner campaigns. Because of its exclusivity and weekly
updates, the dog ear format works well with big announcements, new product releases, and promotional items needing
maximum exposure in a time crunch.
We're currently accepting dog ear ads on ASPAlliance.com home page or all article pages. We're also accepting
them site-wide on ASPAdvice.com, WindowsAdvice.com, XMLAdvice.com, RegExAdvice.com and/or RegExLib.com. If you'd
like to see all the specifics and more details, click here.
Please contact us for more information on this opportunity.
Web Banner Ad Specs
Unless otherwise indicated, all ad types are supported across the network. To ensure that your ads are as effective as possible,
each of Lake Quincy Media's Publisher sites selects the ad formats and placements which will appeal to their users.
However, not all ad formats will appear on all Publisher sites, and the actual placement of the ads on the page will vary. Please contact
us if you need more information on which sites currently display a particular format.
- All banners, including flash, must open a new window to display
the advertisement.
- Looping is subject to approval; looping deemed high speed will
not be accepted.
- Please test all target URLs prior to sending them and clearly
match the URL to the appropriate artwork.
- Please indicate whether your ads require cache busting and
if so, advise on how this should be implemented. For instance,
if tags or URLs include a placeholder to be replaced by a
time stamp please make this clear.
- All HTML/JavaScript ads should include script to handle the
case where JavaScript is disabled or not installed.
- If the ads submitted are in Flash format it is necessary to
submit an alternate image for each ad (GIF, JPEG or PNG).
This is the ad that will be displayed if Flash images are
blocked or the member does not have the necessary plug-in.
- In addition to alternate images, Flash SWF files must also
contain a click handler. For more information on how to build
one of these into your banner, please refer to our special click handler instructions.
-
Tristitials - Snap2Eyes.com (not affiliated with Lake Quincy Media) offers creation of Tristitial advertisements.
A Tristitial offers you the unique and attention-grabbing animation of a rotating billboard, with three different images alternating in the same space, in a way that provokes the curiosity of the Internet user. The Tristitial can accomplish three objectives in a single ad: brand messaging, company or product information, and special promotions. You can also use a Tristitial to display several product or brand images, humor in stages, or surprises that require a pause between multiple messages. For more information, please visit Snap2Eyes.com.
The deadline for new banners is 5 business days prior to launch. Please
allow 5 business days for new banners to be posted and 3 business days
for current banners to be rearranged.
Product/Service Spotlight ads
Product and Hosting Spotlights are supported across the network, although the specific sites and
placements may vary. These ads are text-based and have good user appeal. They also have the advantage
of being easy to create and tweak to increase the effectiveness of your ad.
Product Spotlights are limited to advertisers of products and services (including conventions).
Hosting Spotlights are limited to providers of webhosting and related services. These restrictions
ensure that your advertising will be seen by the users you want to target.
Product and Hosting Spotlights consist of a title (up to 40 characters) and a body of descriptive text
(up to 200 characters) for a total of 240 characters. The title is automatically a hyperlink; additional
words of the body text may also be hyperlinked, but only one redirect URL is supported per ad.
The goal of Spotlight ads is to make the user curious. Users should want to find out more rather than being told everything in 240 characters or less. (Even with much more
space, your product or service deserves more review by potential customers than ANY ad could possibly
allow.) Pique their interest with your ad to get the click-through. Then use your landing page to make the sale.
Tips for making your Spotlight really shine:
- Keep it short. Although you can use up to
a total of 240 characters, our most effective Spotlights are
much shorter. You
want to make the user want to find out more, not tell him everything
there is to know about your product.
- Highlight your features, not your name. The Spotlights with
higher CTR's do not, in general, include the name of the company. (You
can certainly include the name of your product or company if building
brand recognition is an important goal for your campaign, but graphic
ads are often a more effective way to do so.) In addition to
keeping the user curious, it saves some of your characters to tell
users more about what you have to offer.
- Use buzzwords. Users often respond to the
words that are the latest buzz in the industry. “AJAX” and “Atlas”
are good examples; the title is a great place to make these words
really pop!
- Connect with the user. Today's internet user
is accustomed to seeing ads and traditional ad copy. By using a phrase
(such as “Need quality reports now?” or “Award-Winning
.NET hosting”), you can connect with the user on
a much more personal level. These unexpected phrases are also
much more likely to grab the user's attention than some traditional
ad copy.
- But wait, there’s more! Let the user
know that, in addition to the great features you have highlighted,
your product or service has a lot more to offer. Even if you
can't tell them all the great reasons why your product is far superior
to the competition, you want them to know that you are unique, so
they want to find out more.
- Give them a reason to “Act Now.” Many
users will see the ads on a page, but not click because they
have become accustomed to their presence. Said another way: the
ads will always be there, so there is no reason to investigate
a particular ad at this time. Compel the user to go to your
page now by making your offer time-sensitive and by offering
a free download or other reward for immediate action that
may not be there if they wait.
- Use your landing page. Your landing page needs to be designed
to engage the user when he arrives, highlighting all of the great
features of your product or service that sets you apart from the competition. The page
should be easy to use and relevant to the ad that was clicked. This
is your chance to turn a lead into a sale - compelling ads can get
users to you - but it is your job to turn these leads into customers.
- Let us help you optimize your copy. We are
happy to work with you to create effective marketing copy that will get
your product or service the attention it deserves. And,
because even years of experience are no match for real-world trials,
we are more than happy to modify the copy throughout the campaign
based on the actual response from our users.
Examples of effective Spotlight ads (bold is
hyperlinked):
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Sponsored White Papers
White papers can be an extraordinary way to attract new leads. Combining white papers with
traditional banner advertising may give a dramatic boost to your online advertising campaign.
See the article “How
White Papers Can Turbo-Boost Your Lead Generation Campaign” on MarketingProfs.com
to find out what makes white papers so attractive and how you can make them best work for you.
White papers published on Lake Quincy Media Publisher sites combine
the endorsement of a third-party with the technical expertise
of your authors to provide a solid presentation of your product or service. Because
your authors write the white paper, you are able to apply your intimate
knowledge of your product or service to show potential customers how it
is capable of meeting their own needs. Publication on a third-party
site increases the credibility of that information in the minds of users. This
option can be a very powerful marketing tool.
Guidelines for Sponsored White Papers:
White Papers are made available to site visitors as both HTML formatted like the host site and as downloadable PDF.
Advertisers need only submit the PDF and we'll take care of the rest. Two weeks mininmum lead time is required
after receipt of the PDF for creative development and publication. White Papers are currently available on
ASPAlliance.com.
Podcast Sponsorships
Lake Quincy Media is excited to offer sponsorship opportunities for two of the .NET community’s most prominent
podcasts: ASP.NET Podcast and
Polymorphic Podcast. Each show offers unique access to top developers in the
field, who are positioned to make purchasing decisions within their enterprises. Sponsors are mentioned at the
beginning of the podcast and twice in the content portion. Special packages are available when you book
multiple shows!
Podcast placements are a unique way to speak directly to your customers. Like traditional radio ads, they do not
contain links for your customers to contact you directly. We recommend including a simple URL in your message
to build brand recognition for your company and its products.
Video Sponsorship
Video Sponsorship offers an exciting opportunity to interact with potential
customers. By sponsoring a video on ASPAlliance.com, you can literally
talk to your customers in a 15 second video clip preceding a video relating
to your product or service. (Alternatively, you may display a traditional
graphic ad image.) Videos should be of a tutorial nature
(rather than simply a commercial), to increase their appeal and usefulness
to users. We can work with you to produce a film based on your
ideas, or we can publish one generated by your own creative team.
Each video is listed in the ASPAlliance.com content management
system with a description, notes, and links to supporting material,
as well as a link to the video display page. Only the
video display page itself requires authenticated users, and
both pages would feature the sponsor’s 728x90 advertisements. The
video description page can also support 336x280 and 120x600
ad placements if desired. Videos should be no larger
than 5 mb and 1000x700 in size. Preroll video ads and images
should be no larger than 1000x700.
Please contact us for more information on this opportunity.
E-newsletter ads
Newsletter sponsorships are currently available for the ASPAlliance
Times Weekly Newsletter and the Dream.In.Code Monthly Newsletter.
The ASPAlliance Times is
published weekly every Tuesday, with a subscriber base of over
15,000 opt in users. In addition
to updating users on new content and features available on ASPAlliance.com,
the ASPAlliance Times is a valuable resource for industry news
and expert commentary. It
is currently published in two formats: text and html.
ASPAlliance Times sponsorships are available in three positions: Top,
Middle, and Footer. (Click to see a sample of
ASPAlliance Times). Newsletter
ads may be up to 10 lines, 80 characters per line. The first line
should be a title and the last a URL where readers can get more
information on your product or service. Only the HTML version supports
hyperlinks at this time; two versions of an ad may be submitted
to take advantage of this option. Ad copy must be received no later
than 3 business days prior to the scheduled release date.
The Dream.In.Code Monthly Newsletter is published monthly
with a subscriber base of over 70,000. Its primary purposes are
to keep its programming and web development community up to date on the latest industry news, new products
and expert developer commentary in addition to the latest updates on its site. It is published
in HTML only and has just a single sponsorship available in each newsletter located at the top
under the opening paragraph.
List Rental
Make highly relevant, targeted e-mail communications a part of your marketing plan.
This form of communication is an affordable and effective method for delivering your
value proposition to those that are interested and receptive. All our lists are opt in
and communicated with regularly by the publisher. We currently have one list available
for the vbCity.com community that includes about 110,000 e-mail addresses.
Please contact us for more information on this opportunity.
Page Sponsorship
We also offer sponsorships of specific areas of our
publishers’ sites that are of greatest interest to advertisers,
including:
- Product Showcase. Showcase pages are
linked directly from a site's home page as a “Developer
Center” not as a sponsor. A developer center is an informative, educational
page in the publisher site that the advertiser has full control of. (e.g. PublisherSite.com/YourProduct/)
Your page can contain links to various resources, forums and blogs,
and even dedicated editors and authors, depending on your needs.
View
Sample >>
- Keyword
Sponsorship. (e.g. all articles on a site that
include your targeted keywords)
- Specific Page Sponsorships. These pages
are content pages within a publisher's site that discusses
something that may be highly related to an advertiser's product.
Only advertisements for the page sponsor will display on that
page.
View Sample
(notice article covering reporting services and that all ads surrounding the article are from the article sponsor offering tools to aid in reporting) >>
Contact your Account Manager for more details.