23 May 2007

Lake Quincy Media launches AdSignia

Advertising and media representation company Lake Quincy Media, LLC has launched AdSignia which provides a dashboard command center for both advertisers and online publishers to manage advertising campaigns.

AdSignia's dashboards give an at-a-glance summary of performance and activity for advertisers and publishers. In addition, advertisers can now access detailed campaign reports and create campaign proposals online. Publishers now have access to comprehensive charts showing current earnings and advertising activity. AdSignia will also include an ad placement tag setup wizard which will make it simple for publishers to create and update placements on their sites.

"Many ad management tools today are difficult to use or make it nearly impossible to find the information needed to make vital decisions," said Steven Smith, Lake Quincy Media's CIO in a statement. "With AdSignia, we've carefully addressed these issues and created a tool that helps our users work faster and more efficiently."

Lake Quincy Media, formerly the ASPAlliance Ad Network, is co-owned by Microsoft Regional Director and MVP Steven Smith and serves a publisher network of over 50 Microsoft developer community Web sites. The addition of AdSignia is the second major enhancement to the ad display system since its creation in 2001. The advertising network currently serves over eighty million impressions each month.