More Information

Lake Quincy Media, LLC was formed in 2006 in order to establish a separate identity for the advertising network that was organized by ASP Alliance, LLC in 2001. Although the company was only officially established as a separate entity in 2006, its ownership and staff remain the same, and all of the ASP Alliance Ad Network's existing publishers and customers have been transferred to Lake Quincy Media with no break in service.

Lake Quincy Media is named after a lake near our headquarters on the north side of Kent, Ohio.

Lake Quincy Media is a subsidiary of Ardalis, LLC, a holding company which owns a number of successful online businesses.

Our Staff

Dr. Michelle Smith has a decade of experience running small businesses and managing customer relationships. She has been actively involved in the field of online advertising since 2001, and took over as CEO of the ASPAlliance Ad Network (now Lake Quincy Media) in 2004, when Steve Smith (current CIO) was deployed as part of Operation Iraqi Freedom.

Michelle graduated from The Ohio State University as a Doctor of Veterinary Medicine, and remains a practicing veterinarian in the state of Ohio. She is also a Master Gardener and active in community organizations, including Leadership Portage County, Portage County Master Gardeners, and the Ohio Veterinary Emergency Responders.

When she is not busy managing ad campaigns, Michelle enjoys spending time with her family, including her husband, Steve, and their two children. Her other interests include cross stitching, genealogy, and Browns football, and she is currently training a new mastiff puppy, Odin.

Mr. Steven A. Smith has been working with Internet technologies professionally for nearly ten years. Steve has been operating ASPAlliance.com, one of the most popular communities for Active Software Professionals, since 1999. Steve has a degree in Computer Science Engineering from The Ohio State University and a Master's degree in Business Administration from Kent State University. Steve has been recognized by Microsoft as a Regional Director for the Heartland District and as an MVP for ASP and ASP.NET. Steve is also a founder and board member of the ASPInsiders, a select group of professionals who provide early feedback to the Microsoft ASP.NET team (and others).

Steve began the ASPAlliance Ad Network in 2001 with several other Active Server Pages communities. The goal of the advertising network was to help the sites get more advertisers with less effort from each individual site. Steve wrote the original ad serving software using ASP 3.0 script, and re-wrote it to take advantage of ASP.NET once it became available. Recently, Steve has upgraded and rewritten the entire advertising server application using ASP.NET 2.0.

Steve is a former member of the US Army and the Ohio Army National Guard, serving in the Army Engineers as an officer until his honorable discharge as a Captain in 2005. He is also a veteran of Operation Iraqi Freedom, and spent most of 2004 as a platoon leader conducting anti-IED operations in Iraq. While there, he maintained a weblog of his experiences, which he built up into a general Army advice website.

Mr. Craig Palenshus has worked in the advertising industry for over 10 years and joined Lake Quincy Media in June 2006 to develop new advertising services and provide advertisers with creative direction.

Prior to joining Lake Quincy, Craig held the same position with Communication Resources and designed numerous print and online advertisements, Web sites and landing pages. Unlike many creative professionals, his passion is to optimize creative design to achieve results not just to look outstanding. His interests include kite buggying, board gaming, Buckeye's and Browns football, spending time with his wife Heather and their three little girls and serving in his church.

• Contact Us >>